Working closely with Fiverr’s internal design and development teams, we designed the platform’s radical new product, Fiverr Go: a new facet of the Fiverr experience that enables creators to monetise their creativity with AI, while retaining creative and legal control of their work. Establishing the language of the platform through the Model Creation flow and AI Assistant, we developed a platform identity that emphasised the humanity of artistic collaboration, supplemented by AI and its ability to extend the organisational and creative capacity of the freelancers and business owners that make up the platform.